Sales Trip.

Two men talk inside Oakland-based shop Two Jacks Denim.

A well-worn 3sixteen jean hangs from a metal hanger, showing the darkened natural leather patch.

A man walks down a street carrying a brown paper bag full of sandwiches.

Two men sit in a backyard eating said sandwiches.

A shop display at Oakland boutique Standard & Strange includes half-body mannequins wearing various shirts and jackets.

Various spools of thread used to sew denim sit in different bins, sorted by colors.

The sunset casts a golden glow over the Pacific Coast Highway.

A 3sixteen shirt sits on a table with a measuring tape, where the staff is presumably taking measurements of it.

A woman at the cash wrap of Redemption, a store in Redding that carries 3sixteen.

Stalks of vegetation sway in the wind along the coastline of the Pacific Ocean.

Waves gently roll onto the shore of a small beach on the coast of the Pacific Ocean.

A small wooden stand holds various matchbooks from local businesses.

<img alt='An impressive display of various locks of different shapes and sizes, used to spell out the words

The sun dips across the horizon over the Pacific Ocean.

Twice annually, the same faces travel from city to city, setting up camp only to tear it down at the end of the week and move on to the next location. Bonds are formed and strengthened through after-parties and in between appointments when the expo halls are vacant. This is trade show season: a time for us to meet with retailers to catch up on the past six months and to show our upcoming collections.

To send off this sales season on a high note, we hit the road two weeks ago to visit our coastal California accounts and show them what we have in store for FW19. In contrast to the trade shows, this trip covers eight different cities in just a few days, giving us an opportunity to really take in the unique environments. Along the way, we caught up with some familiar faces, drank as much local coffee as possible, and always centered the days around finding the best food in town for dinner. After taking the long way home (Pacific Coast Highway), we are energized, inspired, and ready to get to work on bringing this season to life over the coming months up to the release this Fall. See you in August!

3sixteen

Sales Trip.

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