On Friday, September 25th, we'll be releasing a brand new Type 3s jacket: one that features a wash, something very new to our brand's approach over the years. The Type 3s jacket is one of our most well-loved styles and has been foundational to our brand since we launched it over 6 years ago. We started out making the jacket out of our flagship Shadow and Double Black selvedge, and went on to develop special editions (like the 40BSP jacket with Self Edge and a special 15y anniversary model) as well as lightweight denim versions. We've loved seeing photos of the Type 3s worn in and beaten up over time by our customers through natural wear and tear. The next logical step, for us, was to develop a wash that we loved and would be excited to offer to the general public.
The reality is that we've held off on washes for a long time because most, to us, look artificial. Distressing on wear points that you see on jeans and jackets rarely match up with where a wearer's body moves and show a strange, unnatural high contrast without any depth. Thus, when we set off to develop the wash treatment for this jacket, those techniques were all off the table - no sanding, no laser distressing, no harsh chemicals. We wanted to ensure that the character of the fabric was not only preserved but brought to the forefront, that the beautiful vertical streaking that is characteristic of our denim as it ages would still show through prominently. Finally, we wanted to try and create an effect that quite honestly would not be achievable through natural wear. Unless the owner washes his denim jacket on a weekly basis (which, on top of being a lot of work, would be an extraordinary waste of water) there's really no way to achieve the color that is exhibited here. We worked closely with our wash house in Los Angeles - who is responsible for the various rinse techniques on our jeans and other garments in our lineup - to develop a multi-stage process that includes a pumice stone wash, light bleach, and softeners to yield the perfect shade of blue. We especially love how the heavy puckering on the seams are further accentuated on the trademark front V's on the Type 3s, as well as on our crossed back yoke detailing.
The Washed 101x Type 3s jacket retails for $285 and releases on Friday, September 25th via our NY and LA flagship stores. You can also find it on our website at noon EDT.