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Crumple Dye French Terry.

A woman sits in a stool with a full indigo sweatsuit on.
An up close at an indigo sweatsuit against a tan background
A diptych of a woman wearing an indigo sweatsuit and the sweatshirts in indigo dyeing with string tied around them.
A person rinsing out excess indigo with a water hose in a factory.
A diptych of the indigo dyed sweatsuit on the ground, along with an image of a woman dyeing the clothes in indigo.
A group of garments bound up in string and being indigo dyed.

Production photos courtesy of Winona Quigley/Green Matters

We’ve been working with Green Matters Natural Dye Company for almost five years now. In that time we’ve come to deeply appreciate the work that founder Winona Quigley and her team do, along with their commitment to how they do it. The word “natural” is in the company’s name and they take it seriously, striving to lessen their impact on the environment by considering every aspect of the work that they do. Green Matters is located on a sustainable Amish farm, grows their dye plants on site, collects rain water for their dye process, and carefully considers all waste disposal to make sure that materials can be safely returned to the earth without harm. In an industry that is heavily focused on consistency and efficiency, Green Matters stands out by making work that has real soul to it. If you’ve ever purchased anything from us that was dyed by Green Matters, you’ll see a richness and a beautiful inconsistency to the color - something that can only be achieved by a natural, hands-on process. We’d also be remiss if we didn’t mention how Winona and her team, in the middle of the COVID-19 outbreak in the spring of 2020, helped keep us afloat by indigo dyeing a batch of French Terry sweatshirts so that we’d have new product to sell at a time when it was hard to produce anything.

For SS22, we partnered with Green Matters to crumple dye our French Terry sweatshirts and sweatpants in natural indigo. The crumple dye process is quite labor intensive, as it requires each garment to be individually bound up to achieve the irregular dye effect. As such, no two garments are alike once completed. We produced Crewneck Sweatshirts and Sweatpants, with heavyweight tees to follow later on this summer. You can find them via select stockists and our flagship stores starting tomorrow, April 29th. They’ll launch on on Monday, May 2nd at noon EDT. 

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