This upcoming Wednesday marks our seventh annual 3sixteen Day. For those of you who are new to the brand or might have missed it in previous years, 3sixteen Day is a little celebration we introduced in 2015 as a fun way to thank you, our loyal customers, for your ongoing support. We’ve switched things up significantly this year so please read carefully!
16% Off Sale
In the past, we launched flash sales on specific products or categories every hour throughout the day. We’ve heard feedback from many of you that it’s hard to figure out or that it’s hard to take advantage of during work hours. So this year, we are trying something different: from 12am EST on 3/16 until 11:59pm - a full 24 hours - we’ll be offering a flat 16% off everything on 3sixteen.com using the code “3SIXTEENDAY2022.” Our discount codes are case sensitive, so please make sure you enter it in all caps.
Last year’s code hunt Easter egg hunt is back but with slightly modified rules. Starting at 10am EDT, we will be posting discount codes throughout 3sixteen.com. There will be 5 in all, and each code will entitle the finder to one of the following items.
-Pair of jeans
These codes can show up anywhere: in a product description, in a blog post, or even in our FAQ’s. We will not be placing them online all at the same time, FYI. They will be inserted into the site throughout the day.
You’ll know right away when you find one, it’ll look something like F4VA1BPZAPFA (and no, that one doesn’t work). When you find it, email email@example.com with the subject line “I found a code!” and send us a screenshot of it. The first person to email us about each code will receive the prize and we’ll then take it down.
We regret to share that this year our retail stores will not be open for 3sixteen Day as we have in the past. Feel free to just join in the festivities online!
Returns and Exchanges
One important item of note about your 3sixteen Day purchases is that all discounted items purchased on 3sixteen Day are not eligible for returns and refunds. If something doesn’t work for you please consider passing it on to a friend who will enjoy it! You may exchange your purchase for a different size, of course, provided that we have it in stock.
The Important Stuff
Last year, in the midst of rolling out 3sixteen Day sales, we watched in horror as a young man carried out a series of executions on Asian women at massage parlors in Atlanta. Anti-Asian violence has always been a part of our nation’s history but we experienced a notable surge since the COVID-19 pandemic hit. Just last month, Michelle Alyssa Go was shoved in front of a moving MTA subway in Times Square. Weeks later, Christina Yuna Lee - a 35 year old Korean-American - was followed into her Chinatown apartment in NYC and brutally stabbed to death by an intruder. And yesterday, news broke about a woman from the Philippines in Yonkers, NY who was attacked in her apartment lobby by a man who hit her 125 times, kicked her, and spat on her while using anti-Asian slurs. These reprehensible hate crimes often barely crack the news cycle, and yet in our circles and neighborhoods, we see and feel the tension and the fear in a palpable way. People who look like us and the people we love are being targeted and attacked.
As we did last year - and as there is still so much work to be done - we’ve elected to donate 5% of all proceeds on 3sixteen Day 2022 to the Asian American Federation to help assist in their efforts to fight the wave of Anti-Asian sentiment and hate crimes across the country. The AAF was founded in 1989 and exists to advocate for the well-being and flourishing of Asian-American communities through policy change, public awareness, and support of nonprofit organizations in their network who are doing important work to support those who are in need.
#3sixteenDay on Instagram
3sixteen Day isn’t just about buying clothes, it’s also about celebrating the support that you show us year in and year out. For those of you on Instagram, we encourage you to post your favorite 3sixteen fit with the #3sixteenDay2022 hashtag tomorrow (please make sure to tag us in the photo too, so we don't miss it). Our entire team will go through the photos the following week and each of us will choose our favorite fit and send a small gift to all of the winners. We’ll also share the fits we selected on our Instagram Stories, so be on the lookout for them!